Brand is the cornerstone of your business.
At first glance, branding captures who you are and what you live for. It communicates the goals you have set, the values you uphold, and last but not least, the nature of your products or services that customers love you for.
You share your company’s story, and we take a close look at your business, target groups, and competitors. In addition, we take this opportunity to get to know each other better and get on the same wavelength. Based on what we learn, we later create moodboards and initial concepts.
Your feedback on the moodboards guides our path, allowing us to refine our ideas through sketching, designing, and even testing with the target group. The outcome is the first concept, including the logo, typography, brand colors, and elements. We always take into consideration how easily the design could be applied in different applications, such as printed materials or merch.
We want the output to best represent your brand identity and for you to embrace it as your own. The final concept comes with a brandbook - the complete graphic manual for your company.
When faced with adversity, the strength of your brand is what carries you through. A strong brand enhances the perceived value of your company in the eyes of stakeholders. It brings stability and resilience to the business.
Customers are willing to pay more if they know and trust the company. A well-built brand can help you with that.
A distinguishable visual style will help customers identify your company among millions of others. And that’s more important than ever in these highly competitive times.
A well-crafted brand manual will simplify the work of people in your team and cooperating agencies. Your marketing activities will be more effective because you won’t have to reinvent everything from scratch.
What does branding by Justmighty look like?
It’s no exaggeration to say that branding is your public confession. We create brands that reflect your product or service and who you are as a team.
Branding can’t be an isolated process. The visual side of the brand must go hand in hand with strategy, texts, campaigns, and all corporate activities. Only then can it truly make a difference.
We always do our best. But the very best things are made when there’s a conversation. We know how to ask and listen to your feelings and opinions so you can positively impact our work.
Creating a brand is an intense creative activity that should be allowed to mature. Naturally, we respect your deadlines, though. We developed the branding process to meet your time constraints.
