All our work is rooted in strategy. It’s what makes you shine.
A good strategy is the key to standing out among the rest. Every day, many advertisements run in front of our eyes that we subconsciously evaluate. Whether they are successful and engage the target audience depends on the strategy.
We begin with an interactive workshop. During it, we set the goals we will pursue together. The workshop serves us to identify who you are, what defines you, what’s your mission and vision, where your competitors and the industry stand, who your customers are, how they behave, and much more.
What comes next? We build the pillars of your brand and define its DNA as a base for all future communication activities. Also, expect a company tagline, channel strategy, and – in the case of an emerging brand or a sub-brand – we also come up with the name.
The marketing strategy is followed and developed by the communication strategy, which defines the tone of voice. We then create the content strategy. We suggest how to use specific channels. We present everything to you and discuss the output together.
When you know your goal, you can figure out the way to achieve it. There’s no point in shooting in the dark or engaging in haphazard marketing activities.
The marketing strategy reflects what the brand is and where it is going. It highlights its unique selling proposition (USP) and aligns with other corporate strategies.
Brands often don’t talk to those they should focus on. Targeting relevant audiences is the key. Speak directly to your customers and address their real needs.
Set a specific path to your goal and divide it into stages so you can implement your marketing strategy and use your budget efficiently and effectively.
What does strategy by Justmighty look like?
We don’t know nearly as much about your industry and customers as you do. Our advantage is having an unbiased perspective and experience with creating strategies and campaigns for different brands in various markets. Together, we can deliver great results.
We reflect on your long-term goals and determine how they translate into your marketing, communication, and content strategy. We set the overall direction, communication priorities, audiences, risks, and budgets and build the ideal mix of activities.
We determine what sets you apart from the competition and identify your strengths. We look at your strengths from the customer's perspective and work with them in a way that makes you their first choice.
A marketing strategy shouldn’t just be left in a drawer to gather dust – it’s only the beginning. Our strength lies in our ability to bring it to life. So what do we do next?
