{"id":5217,"date":"2023-02-20T16:04:25","date_gmt":"2023-02-20T15:04:25","guid":{"rendered":"https:\/\/justmighty.cz\/portfolio\/pkv\/"},"modified":"2024-05-14T13:42:44","modified_gmt":"2024-05-14T11:42:44","slug":"pkv","status":"publish","type":"case_study","link":"https:\/\/justmighty.cz\/en\/portfolio\/pkv\/","title":{"rendered":"PKV"},"content":{"rendered":"\n
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PKV<\/h1> \t\t \t\t

Branding
full of energy<\/p> \t\t \t\t\t\t \t\t\t\t \t\t\t

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  • Strategy<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t
  • Branding<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t
  • Printed Materials<\/li>\n\t\t\t\t\t\t\t\t \t\t\t<\/ul>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t
    \n\t\t\t\"PKV\"\n\t\t<\/div>\n\t<\/div>\n\n\t
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    \n\t\t\t\t\tContext<\/span>\n\t\t\t\t

    PKV is the only energy strategy partner your business needs. It\u2019s also a fast-growing brand we met when its existing identity wasn\u2019t enough. We built on the strategy by House \r\nof Rezac, refreshed the visuals, and expanded the number \r\nof graphic elements.<\/p>\n\t<\/div>\n<\/div>\n\n\n

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    In the beginning, there was a logo…<\/h2>\n\n\t\t\t<\/div>\n\t\t\t
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    The customer gave us carte blanche with the visuals. We chopped off the existing brand elements until only the logo was left. We saw no reason to change it. On the contrary – we built everything around it.
    \nIt is also the basis for the simple symbol intersecting lightboxes, catalogs, or internal materials.<\/p>\n\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n

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    Young Typeface<\/h2>\n\n\t\t\t<\/div>\n\t\t\t
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    You won\u2019t find anyone over 40 in the customer offices. They\u2019re hungry, efficient, and predatory.
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    We were balancing among colors…<\/h2>\n

    Due to the company\u2019s growth, the customer needed broader communication possibilities.<\/p>\n

    Thus, we decided to expand the color palette. However, diversity in design can be a tricky thing.<\/p>\n\n\t\t\t<\/div>\n\t\t\t

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    In defining new colors, we had to be very careful to ensure that under all circumstances, it remained true to PKV. That went well. All the colors work both individually and collectively.<\/p>\n

    But the main goal was to differentiate between internal and external communication. The customer uses red and yellow for internal purposes or in an HR context. For outward-facing communication, they mainly use more cautious shades of blue and purple.<\/p>\n

    And how did we find the right colors? Brand\u2019s essential values helped us. To each of them, we assigned a color that symbolizes it.<\/p>\n\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n

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    We\u2019ve never done a more extensive brand manual.<\/h2>\n\n\t\t\t<\/div>\n\t\t\t
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    Because PKV was determined to reflect the identity everywhere, they wanted an honest basis for further work from us.<\/p>\n

    The brand manual, therefore, includes instructions for creating icons, for variable work with an element based on the logo, or for an overview of call-to-action buttons. We did not forget about working with photos or layouts of various materials.<\/p>\n\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n

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    Not a Drawer Identity<\/h2>\n\n\t\t\t<\/div>\n\t\t\t
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    We followed up the extensive brand manual with a social media kit to cover every scenario. And we left nothing to chance in offline communication either. PKV socks? Why not!<\/p>\n

    This rebranding has really translated everywhere. Including \u2013 obviously \u2013 the showcase of any business of our time – the web. Open the site, and you have a recognizable, strong, and confident brand in front of you.<\/p>\n\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n

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