{"id":5892,"date":"2022-08-01T13:29:19","date_gmt":"2022-08-01T11:29:19","guid":{"rendered":"https:\/\/justmighty.cz\/portfolio\/kuki\/"},"modified":"2024-02-29T12:30:00","modified_gmt":"2024-02-29T11:30:00","slug":"kuki","status":"publish","type":"case_study","link":"https:\/\/justmighty.cz\/en\/portfolio\/kuki\/","title":{"rendered":"kuki"},"content":{"rendered":"\n
\n\t
\n\t\t
\n\t\t\t
\n\t\t\t\t

kuki<\/h1> \t\t \t\t

We designed the TV we have always envisioned.<\/p> \t\t \t\t\t\t \t\t\t\t \t\t\t

    \t\t\t\t\t\t\t\t\t\t\t\t\t
  • webdesign<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t
  • UI\/UX<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t
  • product development<\/li>\n\t\t\t\t\t\t\t\t \t\t\t<\/ul>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t
    \n\t\t\t\"kuki\"\n\t\t<\/div>\n\t<\/div>\n\n\t
    <\/div>\n\n<\/div>\n\n\n
    \n\t
    \n\t\t\t\t\tChallenge<\/span>\n\t\t\t\t

    Kuki is a smart TV produced by netbox, making its mark in the market for several years. Rebranding is our daily bread. What set this project apart was our collaboration on the comprehensive redesign and reimagining of the entire smart TV, with an entirely new UI design at the end of the process. Thanks for the opportunity to craft the TV we have always envisioned!<\/p>\n\t<\/div>\n<\/div>\n\n\n

    \n\t
    \n\t\t\t\t\t
    \n\t\t\t\t
    \n\t
    \n\t \"\"\n\t <\/div>\n\t <\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n<\/div>\n\n\n
    \n\t
    \n\t\t\t\t\tSolution<\/span>\n\t\t\t\t
    \n\t\t\t
    \n\t\t\t\t

    Smart TV 2.0 \u2013 the TV Broadcast We\u2019ve Always Wanted<\/h2>\n\n\t\t\t<\/div>\n\t\t\t
    \n\t\t\t\t

    Isn\u2019t TV broadcasting a bit behind us? We\u2019re now used to watching what we\u2019re in the mood for \u2013 and over and over again if we feel like it. We don\u2019t want the TV to determine what\u2019s on. Luckily, the kuki TV makes that possible. We can enjoy the live broadcast, the program upcoming in two days, a few episodes
    \nof our favorite show, or anything we missed. The user interface allows all of it \u2013 with our contribution \u2013
    \nin a few clicks or taps.<\/p>\n

     <\/p>\n\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n

    \n\t
    \n\t\t\t\t\tTIMELINE<\/span>\n\t\t\t\t
    \n\t\t\t
    \n\t\t\t\t

    We represent the show by tiles placed on the timeline in chronological order. Each tile is the same size, so the actual broadcast duration is not reflected to simplify the user interface.<\/p>\n

     <\/p>\n\n\t\t\t<\/div>\n\t\t\t

    \n\t\t\t\t

    One of the tiles shows the program that is currently on, including the progress bar. To the right of this tile, we can see the upcoming broadcast.<\/p>\n

     <\/p>\n\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n

    \n\t
    \n\t\t\t\t\t
    \n\t\t\t\t
    \n\t
    \n\t \"\"\n\t <\/div>\n\t <\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n<\/div>\n\n\n
    \n\t
    \n\t\t\t\t\t
    \n\t\t\t\t
    \n\t
    \n\t \"\"\n\t <\/div>\n\t <\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n<\/div>\n\n\n
    \n\t
    \n\t\t\t\t\tLeap over what doesn\u2019t spark you \u2013 Ads included<\/span>\n\t\t\t\t
    \n\t\t\t
    \n\t\t\t\t

    Kuki sums up the whole broadcast and serves it to you like you\u2019re the boss.<\/h2>\n\n\t\t\t<\/div>\n\t\t\t
    \n\t\t\t\t

    If you\u2019re tired of digging through hundreds
    \nof channels and thousands of shows, you don\u2019t have to. Watch some of the blockbusters \u2013 shows with ratings above 60%.<\/p>\n

    Or continue watching your favorite series you fell asleep to last night. Kuki has collected all the aired episodes and sorted them for you in one place, including your progress.<\/p>\n\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n

    \n\t
    \n\t\t\t\t\t
    \n\t\t\t\t
    \n\t
    \n\t \"\"\n\t <\/div>\n\t <\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n<\/div>\n\n\n
    \n\t
    \n\t\t\t\t\t
    \n\t\t\t\t
    \n\t
    \n\t \"\"\n\t <\/div>\n\t <\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n<\/div>\n\n\n
    \n\t
    \n\t\t\t\t
    \n\t\t\t
    \n\t\t\t\t

    Space Design<\/h2>\n\n\t\t\t<\/div>\n\t\t\t
    \n\t\t\t\t

    We provided netbox with rebranding, a new corporate identity, and communication guidelines.
    \nThe new netbox visual also includes the entire design of the kuki TV. The typical cosmic shades
    \nof purple and dark visuals are immediately recognizable. We created the entire UI for both the classic TV and the browser version on desktop
    \nand mobile devices.<\/p>\n\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n

    \n\t
    \n\t\t\t\t\t
    \n\t\t\t\t
    \n\t
    \n\t \"\"\n\t <\/div>\n\t <\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n<\/div>\n\n\n
    \n\t
    \n\t\t\t\t\t
    \n\t\t\t\t
    \n\t
    \n\t \"\"\n\t <\/div>\n\t <\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n<\/div>\n\n\n
    \n\t
    \n\t\t\t\t\tclient’s words<\/span>\n\t\t\t\t

    \u201cTo me, it was crucially important to understand how guys at Justmighty approach fundamental aspects of creativity and how effectively they translate those ideas into practice. Also, they\u2019re really functional in terms of cooperation.\u201d<\/p>\n\t\t\t\t\t<\/span>\n\t\t\tMarek Bukal, CEO<\/span>\n\t\t\t<\/div>\n<\/div>\n\n\n\n\n

    \n\t
    \n\t\t
    \n\t\t\tFUN FOR THE WHOLE FAMILY \u2013 PERSONALIZED PROFILES<\/span>\n\t\t<\/div>\n\t\t
    \n\t\t\t

    KUKI TV is for everyone, From young children to their grandparents. Grandma prefers different programs than her teenage grandson, and dad wants to watch football. That\u2019s why kuki has created personalized profiles for each family member. And not just in terms of content.<\/p>\n\n\t\t<\/div>\n\t\t

    \n\t\t\t

    We all know that each age group approaches technology differently. That\u2019s why we have created 3 different user interfaces. The classic one is for everyone. The second one is a pleasant environment protected against adult broadcasts for adults. The last interface is specifically designed for seniors so they don\u2019t have to worry about what the new TV concept brings. Therefore, it\u2019s simple and easy to read. <\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n

    \n\t
    \n\t\t\t\t\t
    \n\t\t\t\t
    \n\t
    \n\t \"\"\n\t <\/div>\n\t <\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n<\/div>\n\n\n
    \n\t
    \n\t\t\t\t\t
    \n\t\t\t\t
    \n\t
    \n\t \"\"\n\t <\/div>\n\t <\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n<\/div>\n\n\n
    \n\t
    \n\t\t\t\t
    \n\t\t\t
    \n\t\t\t\t

    Mobile Version – the Pocket TV<\/h2>\n\n\t\t\t<\/div>\n\t\t\t
    \n\t\t\t\t

    Mobile versions designed for both iOS and Android operating systems on phones and tablets are a necessity. We have crafted a design tailored
    \nfor these platforms, allowing you to take your Kuki TV anywhere.<\/p>\n\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n

    \n\t
    \n\t\t\t\t\t
    \n\t\t\t\t
    \n\t
    \n\t \"\"\n\t <\/div>\n\t <\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t
    \n\t\t\t\t
    \n\t
    \n\t \"https:\/\/justmigty.cz\/wp-admin\/post.php?post=902&action=edit#\"\n\t <\/div>\n\t <\/div>\n\t\t\t\t
    \n\t
    \n\t \"\"\n\t <\/div>\n\t <\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n<\/div>\n\n\n
    \n\t
    \n\t\t\t\t
    \n\t\t\t
    \n\t\t\t\t

    Kuki TV in your browser.<\/h2>\n\n\t\t\t<\/div>\n\t\t\t
    \n\t\t\t\t

    Whether or not you own a TV, it doesn\u2019t matter.
    \nYou can still enjoy Kuki by watching it in your web browser, as there\u2019s a version tailored for this scenario as well.<\/p>\n\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n

    \n\t
    \n\t\t\t\t\t
    \n\t\t\t\t
    \n\t
    \n\t \"\"\n\t <\/div>\n\t <\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n<\/div>\n\n\n
    \n\t
    \n\t\t\t\t
    \n\t\t\t
    \n\t\t\t\t

    We played with the slightest details.<\/h2>\n\n\t\t\t<\/div>\n\t\t\t
    \n\t\t\t\t

    It took us almost a year to create the entire UI down to the last icon and button.<\/p>\n

     <\/p>\n\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n

    \n\t
    \n\t\t\t\t\t
    \n\t\t\t\t
    \n\t
    \n\t \"\"\n\t <\/div>\n\t <\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n<\/div>\n\n\n
    \n\t
    \n\t\t\t\t\t
    \n\t\t\t\t
    \n\t
    \n\t \"\"\n\t <\/div>\n\t <\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n<\/div>\n\n\n
    \n\t
    \n\t\t\t\t\t
    \n\t\t\t\t
    \n\t
    \n\t \"\"\n\t <\/div>\n\t <\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n<\/div>\n\n\n
    \n\t
    \n\t\t\t\t\t
    \n\t\t\t\t
    \n\t
    \n\t \"\"\n\t <\/div>\n\t <\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n<\/div>","protected":false},"featured_media":3270,"template":"","case_study_categories":[43,45],"class_list":["post-5892","case_study","type-case_study","status-publish","has-post-thumbnail","hentry","case_study_categories-it-technologies","case_study_categories-lifestyle-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/justmighty.cz\/en\/wp-json\/wp\/v2\/case_study\/5892","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/justmighty.cz\/en\/wp-json\/wp\/v2\/case_study"}],"about":[{"href":"https:\/\/justmighty.cz\/en\/wp-json\/wp\/v2\/types\/case_study"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/justmighty.cz\/en\/wp-json\/wp\/v2\/media\/3270"}],"wp:attachment":[{"href":"https:\/\/justmighty.cz\/en\/wp-json\/wp\/v2\/media?parent=5892"}],"wp:term":[{"taxonomy":"case_study_categories","embeddable":true,"href":"https:\/\/justmighty.cz\/en\/wp-json\/wp\/v2\/case_study_categories?post=5892"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}