{"id":6166,"date":"2022-08-29T16:34:43","date_gmt":"2022-08-29T14:34:43","guid":{"rendered":"https:\/\/justmighty.cz\/portfolio\/bhar\/"},"modified":"2024-02-29T12:13:44","modified_gmt":"2024-02-29T11:13:44","slug":"bhar","status":"publish","type":"case_study","link":"https:\/\/justmighty.cz\/en\/portfolio\/bhar\/","title":{"rendered":"BHAR"},"content":{"rendered":"\n<div class=\"section case-study-hero\"  data-scroll data-scroll-repeat data-scroll-call=\"pageColor\" data-scroll-id=\"#592fae\" data-bg=\"#592fae\">\n\t<div class=\"container\">\n\t\t<div class=\"left\">\n\t\t\t<div class=\"left__wrapper\">\n\t\t\t\t<h1 class=\"h0\">BHAR<\/h1> \t\t \t\t<p class=\"h3\">That\u2019s the magic we do.<\/p> \t\t \t\t\t\t \t\t\t\t \t\t\t<ul> \t\t\t\t\t\t\t\t\t\t\t\t\t<li>Naming<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li>Strategy<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li>Branding<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li>Typography<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li>Web pages<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li>Printed Materials<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li>Interior design<\/li>\n\t\t\t\t\t\t\t\t \t\t\t<\/ul>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t<div class=\"right\">\n\t\t\t<img decoding=\"async\" src=\"https:\/\/justmighty.cz\/wp-content\/uploads\/2022\/08\/bBHA_Thumbnail-960x1280-1.png\" alt=\"BHAR\">\n\t\t<\/div>\n\t<\/div>\n\n\t<div class=\"case-study-hero__navigation\"><\/div>\n\n<\/div>\n\n\n<div class=\"section case-study-perex\"  data-bg=\"#191919\">\n\t<div class=\"container\">\n\t\t\t\t\t<span>Challenge<\/span>\n\t\t\t\t<p>Unexpected flavors. Unexpected brand. There must be chemistry between the agency and the client. We\u2019d say it\u2019s alchemy in the case of Bhar. That\u2019s the magic we do. <\/p>\n\t<\/div>\n<\/div>\n\n\n<div class=\"section case-study-images-grid \"  data-bg=\"#191919\">\n\t<div class=\"container\">\n\t\t\t\t\t<div class=\"row\">\n\t\t\t\t<div class=\"o-image_wrapper\" data-scroll data-scroll-call=\"dynamicBackground\" data-scroll-repeat>\n\t                <div class=\"o-image\" data-scroll>\n\t                    <img decoding=\"async\" src=\"https:\/\/justmighty.cz\/wp-content\/uploads\/2022\/08\/BHA_1.png\" alt=\"\">\n\t                <\/div>\n\t            <\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n<\/div>\n\n\n<div class=\"section case-study-2-column-text\"  data-bg=\"#191919\">\n\t<div class=\"container\">\n\t\t\t\t\t<span>solution<\/span>\n\t\t\t\t<div class=\"inner\">\n\t\t\t<div class=\"left\">\n\t\t\t\t<h2>Runes, Milk<br \/>\n&amp; Acrylics<\/h2>\n<p>The uniqueness of this brand project comes from<br \/>\nthe original typography we created for Bhar, based<br \/>\non ancient runes. Besides, we didn\u2019t match the colors digitally this time but got our hands dirty with acrylics. We diluted these with water and applied them with a&nbsp;syringe to a&nbsp;bowl full of milk, oil, and Dish Spring, resulting in unexpected shapes resembling molecular drinks we could capture with a&nbsp;macro lens.<\/p>\n\n\t\t\t<\/div>\n\t\t\t<div class=\"right\">\n\t\t\t\t<p>But before we started the creative process, we did<br \/>\nan intensive workshop with the client. Based on it,<br \/>\nwe could determine the vision, mission, values,<br \/>\nand attributes of the brand and continued with<br \/>\nthe analysis of target groups, definition of personas, marketing archetype, and tone of communication, forming a&nbsp;high-quality strategic foundation on which we began to build the new brand.<\/p>\n\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n<div class=\"section case-study-video\"  data-bg=\"#191919\">\n\t<div class=\"container\">\n\t\t\t\t\t<div class=\"embed\">\n\t\t\t\t<iframe src=\"https:\/\/www.youtube-nocookie.com\/embed\/uA8frvKlqww?origin=https:\/\/justmighty.cz\" width=\"560\" height=\"315\" allowfullscreen=\"allowfullscreen\" frameborder=\"1\"><\/iframe>\n\t\t\t<\/div>\n\t\t\t<\/div>\n<\/div>\n\n\n<div class=\"section case-study-2-column-text\"  data-bg=\"#191919\">\n\t<div class=\"container\">\n\t\t\t\t\t<span>Colors<\/span>\n\t\t\t\t<div class=\"inner\">\n\t\t\t<div class=\"left\">\n\t\t\t\t<h2>Curacao Blue and Grenadine Pink<\/h2>\n\n\t\t\t<\/div>\n\t\t\t<div class=\"right\">\n\t\t\t\t<p>We chose yellow, pink, purple, and blue as the basic colors we created by mixing acrylics with other substances. We named them after typical ingredients of well-loved drinks \u2013 Lemon Yellow, Grenadine Pink, Blueberry Purple, and Curacao Blue.<br \/>\nThe complementary shades are derived from their respective sub-tones.<\/p>\n\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n<div class=\"section case-study-images-grid \"  data-bg=\"#191919\">\n\t<div class=\"container\">\n\t\t\t\t\t<div class=\"row\">\n\t\t\t\t<div class=\"o-image_wrapper\" data-scroll data-scroll-call=\"dynamicBackground\" data-scroll-repeat>\n\t                <div class=\"o-image\" data-scroll>\n\t                    <img decoding=\"async\" src=\"https:\/\/justmighty.cz\/wp-content\/uploads\/2022\/08\/BHA_2.png\" alt=\"\">\n\t                <\/div>\n\t            <\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n<\/div>\n\n\n<div class=\"section case-study-2-column-text\"  data-bg=\"#191919\">\n\t<div class=\"container\">\n\t\t\t\t\t<span>Typeface<\/span>\n\t\t\t\t<div class=\"inner\">\n\t\t\t<div class=\"left\">\n\t\t\t\t<h2>From Spells to Bhar\u2019s Own Typography.<\/h2>\n\n\t\t\t<\/div>\n\t\t\t<div class=\"right\">\n\t\t\t\t<p>We created an original typography for Bhar.<br \/>\nThat\u2019s not something we do every day, and it\u2019s not something that every brand has either. The font<br \/>\nwe designed carries the distinctive name Bhar and resembles a&nbsp;runic script. It\u2019s not a&nbsp;coincidence.<br \/>\nIt indirectly refers to the world of fantasy and magic. We use it in the logo, claims, and headlines.<br \/>\nFor regular text, we went with a&nbsp;different font \u2013 Azo Sans, which we value for its readability. Learn the entire Bhar alphabet with us:<\/p>\n\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n<div class=\"section case-study-images-grid \"  data-bg=\"#191919\">\n\t<div class=\"container\">\n\t\t\t\t\t<div class=\"row\">\n\t\t\t\t<div class=\"o-image_wrapper\" data-scroll data-scroll-call=\"dynamicBackground\" data-scroll-repeat>\n\t                <div class=\"o-image\" data-scroll>\n\t                    <img decoding=\"async\" src=\"https:\/\/justmighty.cz\/wp-content\/uploads\/2022\/08\/BHA_3.png\" alt=\"\">\n\t                <\/div>\n\t            <\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n<\/div>\n\n\n<div class=\"section case-study-2-column-text\"  data-bg=\"#191919\">\n\t<div class=\"container\">\n\t\t\t\t<div class=\"inner\">\n\t\t\t<div class=\"left\">\n\t\t\t\t<h2>Branding: An Alchemical Laboratory<\/h2>\n\n\t\t\t<\/div>\n\t\t\t<div class=\"right\">\n\t\t\t\t<p>We built the brand on colorful colors and the original typography. The client wanted Bhar to resemble<br \/>\nan alchemy laboratory and to match the molecular drinks served in test tubes and various flasks.<br \/>\nWe really applied the visual style everywhere \u2013 even at the restrooms.<\/p>\n<p>As part of branding, we designed a&nbsp;lot of applications \u2013 cocktail menus in an unconventional hexagon format, coasters, napkins, bartender aprons, merch<br \/>\nin the form of t-shirts, or exterior applications such<br \/>\nas window stickers or billboards.<\/p>\n\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n<div class=\"section case-study-images-grid \"  data-bg=\"#191919\">\n\t<div class=\"container\">\n\t\t\t\t\t<div class=\"row\">\n\t\t\t\t<div class=\"o-image_wrapper\" data-scroll data-scroll-call=\"dynamicBackground\" data-scroll-repeat>\n\t                <div class=\"o-image\" data-scroll>\n\t                    <img decoding=\"async\" src=\"https:\/\/justmighty.cz\/wp-content\/uploads\/2022\/08\/BHA_4.png\" alt=\"\">\n\t                <\/div>\n\t            <\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n<\/div>\n\n\n<div class=\"section case-study-images-grid \"  data-bg=\"#191919\">\n\t<div class=\"container\">\n\t\t\t\t\t<div class=\"row\">\n\t\t\t\t<div class=\"o-image_wrapper\" data-scroll data-scroll-call=\"dynamicBackground\" data-scroll-repeat>\n\t                <div class=\"o-image\" data-scroll>\n\t                    <img decoding=\"async\" src=\"https:\/\/justmighty.cz\/wp-content\/uploads\/2022\/08\/BHA_5.png\" alt=\"\">\n\t                <\/div>\n\t            <\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n<\/div>\n\n\n<div class=\"section case-study-images-grid \"  data-bg=\"#191919\">\n\t<div class=\"container\">\n\t\t\t\t\t<div class=\"row\">\n\t\t\t\t<div class=\"o-image_wrapper\" data-scroll data-scroll-call=\"dynamicBackground\" data-scroll-repeat>\n\t                <div class=\"o-image\" data-scroll>\n\t                    <img decoding=\"async\" src=\"https:\/\/justmighty.cz\/wp-content\/uploads\/2022\/08\/BHA_6.png\" alt=\"\">\n\t                <\/div>\n\t            <\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"row-2\">\n\t\t\t\t<div class=\"o-image_wrapper\" data-scroll data-scroll-call=\"dynamicBackground\" data-scroll-repeat>\n\t                <div class=\"o-image\" data-scroll>\n\t                    <img decoding=\"async\" src=\"https:\/\/justmighty.cz\/wp-content\/uploads\/2022\/08\/BHA_7.png\" alt=\"\">\n\t                <\/div>\n\t            <\/div>\n\t\t\t\t<div class=\"o-image_wrapper\" data-scroll data-scroll-call=\"dynamicBackground\" data-scroll-repeat>\n\t                <div class=\"o-image\" data-scroll>\n\t                    <img decoding=\"async\" src=\"https:\/\/justmighty.cz\/wp-content\/uploads\/2022\/08\/BHA_8.png\" alt=\"\">\n\t                <\/div>\n\t            <\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n<\/div>\n\n\n<div class=\"section case-study-images-grid \"  data-bg=\"#191919\">\n\t<div class=\"container\">\n\t\t\t\t\t<div class=\"row\">\n\t\t\t\t<div class=\"o-image_wrapper\" data-scroll data-scroll-call=\"dynamicBackground\" data-scroll-repeat>\n\t                <div class=\"o-image\" data-scroll>\n\t                    <img decoding=\"async\" src=\"https:\/\/justmighty.cz\/wp-content\/uploads\/2022\/08\/BHA_9.png\" alt=\"\">\n\t                <\/div>\n\t            <\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n<\/div>\n\n\n<div class=\"section case-study-images-grid \"  data-bg=\"#191919\">\n\t<div class=\"container\">\n\t\t\t\t\t<div class=\"row\">\n\t\t\t\t<div class=\"o-image_wrapper\" data-scroll data-scroll-call=\"dynamicBackground\" data-scroll-repeat>\n\t                <div class=\"o-image\" data-scroll>\n\t                    <img decoding=\"async\" src=\"https:\/\/justmighty.cz\/wp-content\/uploads\/2022\/08\/BHA_9.5.png\" alt=\"\">\n\t                <\/div>\n\t            <\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n<\/div>\n\n\n<div class=\"section case-study-images-grid \"  data-bg=\"#191919\">\n\t<div class=\"container\">\n\t\t\t\t\t\t\t<div class=\"row-2\">\n\t\t\t\t<div class=\"o-image_wrapper\" data-scroll data-scroll-call=\"dynamicBackground\" data-scroll-repeat>\n\t                <div class=\"o-image\" data-scroll>\n\t                    <img decoding=\"async\" src=\"https:\/\/justmighty.cz\/wp-content\/uploads\/2022\/08\/BHA_12.png\" alt=\"\">\n\t                <\/div>\n\t            <\/div>\n\t\t\t\t<div class=\"o-image_wrapper\" data-scroll data-scroll-call=\"dynamicBackground\" data-scroll-repeat>\n\t                <div class=\"o-image\" data-scroll>\n\t                    <img decoding=\"async\" src=\"https:\/\/justmighty.cz\/wp-content\/uploads\/2022\/08\/BHA_13.png\" alt=\"\">\n\t                <\/div>\n\t            <\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n<\/div>\n\n\n<div class=\"section case-study-2-column-text\"  data-bg=\"#191919\">\n\t<div class=\"container\">\n\t\t\t\t\t<span>Bhar a&nbsp;Bhar language<\/span>\n\t\t\t\t<div class=\"inner\">\n\t\t\t<div class=\"left\">\n\t\t\t\t<h2>The bheautiful Bar is bhombastic!<\/h2>\n\n\t\t\t<\/div>\n\t\t\t<div class=\"right\">\n\t\t\t\t<p>The name Bhar is minimalist, clear, and simultaneously memorable. The Bhar language naturally permeated into communication: \u201cI\u2019m not going for a&nbsp;drink at a&nbsp;bar but to Bhar.\u201d New expressions highlight the unusual use of \u201cBH\u201d in the name. Bhold, isn\u2019t it?<\/p>\n\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n<div class=\"section case-study-images-grid \"  data-bg=\"#191919\">\n\t<div class=\"container\">\n\t\t\t\t\t\t\t<div class=\"row-2\">\n\t\t\t\t<div class=\"o-image_wrapper\" data-scroll data-scroll-call=\"dynamicBackground\" data-scroll-repeat>\n\t                <div class=\"o-image\" data-scroll>\n\t                    <img decoding=\"async\" src=\"https:\/\/justmighty.cz\/wp-content\/uploads\/2022\/08\/BHA_10.png\" alt=\"\">\n\t                <\/div>\n\t            <\/div>\n\t\t\t\t<div class=\"o-image_wrapper\" data-scroll data-scroll-call=\"dynamicBackground\" data-scroll-repeat>\n\t                <div class=\"o-image\" data-scroll>\n\t                    <img decoding=\"async\" src=\"https:\/\/justmighty.cz\/wp-content\/uploads\/2022\/08\/BHA_11.png\" alt=\"\">\n\t                <\/div>\n\t            <\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n<\/div>\n\n\n<div class=\"section case-study-2-column-text\"  data-bg=\"#191919\">\n\t<div class=\"container\">\n\t\t\t\t<div class=\"inner\">\n\t\t\t<div class=\"left\">\n\t\t\t\t<h2>Bhar Web<\/h2>\n\n\t\t\t<\/div>\n\t\t\t<div class=\"right\">\n\t\t\t\t<p>We also created a&nbsp;presentation website. In addition to introducing the Bhar concept, drinks, and a&nbsp;photo gallery, it includes a&nbsp;30-question quiz that tests how much of an alcohol connoisseur you are.<\/p>\n\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n<div class=\"section case-study-images-grid \"  data-bg=\"#191919\">\n\t<div class=\"container\">\n\t\t\t\t\t<div class=\"row\">\n\t\t\t\t<div class=\"o-image_wrapper\" data-scroll data-scroll-call=\"dynamicBackground\" data-scroll-repeat>\n\t                <div class=\"o-image\" data-scroll>\n\t                    <img decoding=\"async\" src=\"https:\/\/justmighty.cz\/wp-content\/uploads\/2022\/08\/BHA_16.png\" alt=\"\">\n\t                <\/div>\n\t            <\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n<\/div>","protected":false},"featured_media":3887,"template":"","case_study_categories":[42],"class_list":["post-6166","case_study","type-case_study","status-publish","has-post-thumbnail","hentry","case_study_categories-gastronomy"],"acf":[],"_links":{"self":[{"href":"https:\/\/justmighty.cz\/en\/wp-json\/wp\/v2\/case_study\/6166","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/justmighty.cz\/en\/wp-json\/wp\/v2\/case_study"}],"about":[{"href":"https:\/\/justmighty.cz\/en\/wp-json\/wp\/v2\/types\/case_study"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/justmighty.cz\/en\/wp-json\/wp\/v2\/media\/3887"}],"wp:attachment":[{"href":"https:\/\/justmighty.cz\/en\/wp-json\/wp\/v2\/media?parent=6166"}],"wp:term":[{"taxonomy":"case_study_categories","embeddable":true,"href":"https:\/\/justmighty.cz\/en\/wp-json\/wp\/v2\/case_study_categories?post=6166"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}