{"id":6272,"date":"2022-08-17T13:23:48","date_gmt":"2022-08-17T11:23:48","guid":{"rendered":"https:\/\/justmighty.cz\/portfolio\/gff\/"},"modified":"2024-03-21T15:23:04","modified_gmt":"2024-03-21T14:23:04","slug":"gff","status":"publish","type":"case_study","link":"https:\/\/justmighty.cz\/en\/portfolio\/gff\/","title":{"rendered":"GFF"},"content":{"rendered":"\n
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GFF<\/h1> \t\t \t\t

They help ideas happen and dreams come true.<\/p> \t\t \t\t\t\t \t\t\t\t \t\t\t

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  • Branding<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t
  • Website<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t
  • Printed Materials<\/li>\n\t\t\t\t\t\t\t\t \t\t\t<\/ul>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t
    \n\t\t\t\"GFF\"\n\t\t<\/div>\n\t<\/div>\n\n\t
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    \n\t\t\t\t\tChallenge<\/span>\n\t\t\t\t

    GFF Group invests in brands with growth potential that bring benefits not only to its investors but to society as a whole. The group supports projects in agriculture, technology, innovation, or development. We\u2019re happy to make our contribution.<\/p>\n\t<\/div>\n<\/div>\n

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    \n\t\t\t\t\tBrand with Solid Foundations<\/span>\n\t\t\t\t
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    Na\u0161\u00edm c\u00edlem bylo vytvo\u0159it v\u0161estrann\u00fd brand.<\/strong> Brand, kter\u00fd obs\u00e1hne v\u0161echny obory, kter\u00e9 sv\u00fdmi investicemi GFF podporuje nebo t\u0159eba jednou podporovat bude. Cht\u011bli jsme, aby oproti p\u016fvodn\u00edmu p\u016fsobil v\u00edc fresh<\/strong>, ale z\u00e1rove\u0148 seri\u00f3zn\u011b a d\u016fv\u011bryhodn\u011b.<\/strong><\/p>\n\n\t\t\t<\/div>\n\t\t\t

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    Symbol, kter\u00fd je zasazen\u00fd v izometrick\u00e9m prost\u0159ed\u00ed jsme slo\u017eili z p\u00edsmen z n\u00e1zvu firmy<\/strong>. Cel\u00e9 logo evokuje pevn\u00e9 z\u00e1klady<\/strong>, stabilitu finan\u010dn\u00ed skupiny a p\u0159\u00edslib dob\u0159e investovan\u00fdch pen\u011bz. Zlatou cihlu<\/strong> v\u00e1m nep\u0159ipom\u00edn\u00e1 n\u00e1hodou. GFF neust\u00e1le hled\u00e1 cesty<\/strong>, jak roz\u0161i\u0159ovat sv\u00e9 portfolio a jak podpo\u0159it st\u00e1vaj\u00edc\u00ed a nov\u00e9 klienty. A pr\u00e1v\u011b to jsme do symbolu prom\u00edtli \u201ecestami\u201c, kter\u00e9 vytv\u00e1\u0159\u00ed mezery v p\u00edsmenech a mezi nimi.<\/p>\n\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n

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    \n\t\t\t\t\tSebejistota a pr\u00e9miovost<\/span>\n\t\t\t\t
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    Barvy p\u016fsob\u00ed sebejist\u011b a nesou v sob\u011b n\u00e1dech luxusu.<\/h2>\n\n\t\t\t<\/div>\n\t\t\t
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    Bronzovo-m\u011bd\u011bnou a \u010dernou<\/strong> pou\u017e\u00edv\u00e1me v p\u0159echodu spolu s tmav\u011b a sv\u011btle \u0161edou nebo b\u00edlou. Typografie<\/strong> je sv\u00e1, modern\u00ed a dob\u0159e \u010diteln\u00e1. Zvolili jsme stylov\u00e9 patkov\u00e9 p\u00edsmo zakon\u010den\u00e9 ozdobn\u00fdmi punt\u00edky, kter\u00e9 symbolizuj\u00ed pen\u00edze. Hlavn\u00ed font<\/strong> pou\u017e\u00edv\u00e1me na headliny a citace, z\u00e1kladn\u00ed p\u00edsmo<\/strong> je jednodu\u0161\u0161\u00ed, bezpatkov\u00e9.<\/p>\n\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n

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    \n\t\t\t\t\tSoci\u00e1ln\u00ed s\u00edt\u011b, f\u00e1ro i karibsk\u00fd rum<\/span>\n\t\t\t\t
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    Na v\u0161ech reklamn\u00edch nosi\u010d\u00edch i soci\u00e1ln\u00edch s\u00edt\u00edch pracujeme s \u00fadern\u00fdmi headliny a Call-to-Action.<\/h2>\n\n\t\t\t<\/div>\n\t\t\t
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    V r\u00e1mci aplikac\u00ed jsme navrhli r\u016fzn\u00e9 tiskoviny, reklamn\u00ed nosi\u010de jako jsou firemn\u00ed auta, roll-upy, visa\u010dky, image raz\u00edtko, n\u00e1st\u011bnn\u00e9 logo a taky d\u00e1rkov\u00e9 p\u0159edm\u011bty. Na v\u00fdrobu tiskovin pou\u017e\u00edv\u00e1me kvalitn\u00ed pap\u00edry vy\u0161\u0161\u00ed gram\u00e1\u017ee<\/strong> a doporu\u010dujeme pou\u017e\u00edvat parci\u00e1ln\u00ed lak<\/strong>, kter\u00fd tiskoviny pozvedne a ozvl\u00e1\u0161tn\u00ed.<\/p>\n\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n

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    \n\t\t\t\t\tOd UX p\u0159es design po development<\/span>\n\t\t\t\t
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    Po dokon\u010den\u00ed brandingu jsme se pustili do n\u00e1vrh prezenta\u010dn\u00edho webu.<\/h2>\n\n\t\t\t<\/div>\n\t\t\t
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    Za\u010dali jsme od UX a UI<\/strong>, vytvo\u0159ili jsme novou strukturu webu<\/strong> a webdesign. Jakmile jsme si wireframes i vizu\u00e1ln\u00ed podobu schv\u00e1lili s klientem, pokra\u010dovali jsme v\u00fdvojem a nov\u00fd web mohl spat\u0159it sv\u011btlo sv\u011bta. Jeho hlavn\u00edm c\u00edlem je vysv\u011btlit, \u010d\u00edm se spole\u010dnosti GFF zab\u00fdv\u00e1, vzbudit d\u016fv\u011bru a uk\u00e1zat, \u017ee za investi\u010dn\u00ed skupinou stoj\u00ed konkr\u00e9tn\u00ed lid\u00e9. A to se taky povedlo.<\/p>\n\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n

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