{"id":7412,"date":"2024-02-12T09:01:46","date_gmt":"2024-02-12T08:01:46","guid":{"rendered":"https:\/\/justmighty.cz\/portfolio\/opravdovy-vztah\/"},"modified":"2025-04-02T11:08:36","modified_gmt":"2025-04-02T09:08:36","slug":"opravdovy-vztah","status":"publish","type":"case_study","link":"https:\/\/justmighty.cz\/en\/portfolio\/opravdovy-vztah\/","title":{"rendered":"Opravdov\u00fd vztah"},"content":{"rendered":"\n<ul class=\"wp-block-list\">\n<li><\/li>\n<\/ul>\n\n<div class=\"section case-study-hero\"  data-scroll data-scroll-repeat data-scroll-call=\"pageColor\" data-scroll-id=\"#ecb53a\" data-bg=\"#ecb53a\">\n\t<div class=\"container\">\n\t\t<div class=\"left\">\n\t\t\t<div class=\"left__wrapper\">\n\t\t\t\t<h1 class=\"h0\">Opravdov\u00fd vztah<\/h1> \t\t \t\t<p class=\"h3\">We built a&nbsp;genuine relationship.<\/p> \t\t \t\t\t\t \t\t\t\t \t\t\t<ul> \t\t\t\t\t\t\t\t\t\t\t\t\t<li>Branding<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li>Webdesign<\/li>\n\t\t\t\t\t\t\t\t \t\t\t<\/ul>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t<div class=\"right\">\n\t\t\t<img decoding=\"async\" src=\"https:\/\/justmighty.cz\/wp-content\/uploads\/2023\/12\/Spojeni-srdce-a-mozku-thumbnail.png\" alt=\"Opravdov\u00fd vztah\">\n\t\t<\/div>\n\t<\/div>\n\n\t<div class=\"case-study-hero__navigation\"><\/div>\n\n<\/div>\n<div class=\"section case-study-perex\"  data-bg=\"#191919\">\n\t<div class=\"container\">\n\t\t\t\t\t<span>Challenge<\/span>\n\t\t\t\t<p>When Honza and his team came to us, they initially wanted just a&nbsp;sister website for Opravdov\u00fd vztah.  <br><br>But after seeing the design of *Opravdov\u00e9 kou\u010dov\u00e1n\u00ed*, they decided to stay with us on this challenging journey. In the end, our collaboration resulted in not one, but two websites\u2014with over 30 unique pages, the most we\u2019ve ever created at Justmighty.  <br><br>Add razor-sharp copy and a&nbsp;cleverly crafted design by our Ver\u010da, and the ride is far from over.<\/p>\n\t<\/div>\n<\/div>\n<div class=\"section case-study-video\"  data-bg=\"#191919\">\n\t<div class=\"container\">\n\t\t\t\t\t<div class=\"basic-video\">\n\t\t\t\t\t\t\t\t<video width=\"560\" height=\"315\" autoplay muted loop playsinline>\n\t\t\t\t\t<source src=\"https:\/\/justmighty.cz\/wp-content\/uploads\/2024\/02\/OPK_coaches.mp4\" type=\"video\/mp4\">\n\t\t\t\t\t\t\t\t\t<\/video>\n\t\t\t<\/div>\n\t\t\t<\/div>\n<\/div>\n<div class=\"section case-study-2-column-text\"  data-bg=\"#191919\">\n\t<div class=\"container\">\n\t\t\t\t<div class=\"inner\">\n\t\t\t<div class=\"left\">\n\t\t\t\t<h2>Color Therapy<\/h2>\n\n\t\t\t<\/div>\n\t\t\t<div class=\"right\">\n\t\t\t\t<p>In psychology, colors play a&nbsp;crucial role. And for a&nbsp;brand whose core focus is the human soul? We knew we had to be extra thoughtful.  We chose a&nbsp;pastel, almost sunlit shade of yellow\u2014a color that evokes optimism and hope, exactly what Opravdov\u00fd vztah clients need most.<\/p>\n\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n<div class=\"section case-study-images-grid \"  data-bg=\"#191919\">\n\t<div class=\"container\">\n\t\t\t\t\t<div class=\"row\">\n\t\t\t\t<div class=\"o-image_wrapper\" data-scroll data-scroll-call=\"dynamicBackground\" data-scroll-repeat>\n\t                <div class=\"o-image\" data-scroll>\n\t                    <img decoding=\"async\" src=\"https:\/\/justmighty.cz\/wp-content\/uploads\/2023\/12\/Brandove-barvy.png\" alt=\"Brand Colors\">\n\t                <\/div>\n\t            <\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n<\/div>\n<div class=\"section case-study-images-grid \"  data-bg=\"#191919\">\n\t<div class=\"container\">\n\t\t\t\t\t<div class=\"row\">\n\t\t\t\t<div class=\"o-image_wrapper\" data-scroll data-scroll-call=\"dynamicBackground\" data-scroll-repeat>\n\t                <div class=\"o-image\" data-scroll>\n\t                    <img decoding=\"async\" src=\"https:\/\/justmighty.cz\/wp-content\/uploads\/2023\/12\/Brandbook.png\" alt=\"Brandbook\">\n\t                <\/div>\n\t            <\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n<\/div>\n<div class=\"section case-study-images-grid \"  data-bg=\"#191919\">\n\t<div class=\"container\">\n\t\t\t\t\t<div class=\"row\">\n\t\t\t\t<div class=\"o-image_wrapper\" data-scroll data-scroll-call=\"dynamicBackground\" data-scroll-repeat>\n\t                <div class=\"o-image\" data-scroll>\n\t                    <img decoding=\"async\" src=\"https:\/\/justmighty.cz\/wp-content\/uploads\/2023\/12\/Typografie.png\" alt=\"Typography\">\n\t                <\/div>\n\t            <\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n<\/div>\n<div class=\"section case-study-images-grid \"  data-bg=\"#191919\">\n\t<div class=\"container\">\n\t\t\t\t\t\t\t<div class=\"row-2\">\n\t\t\t\t<div class=\"o-image_wrapper\" data-scroll data-scroll-call=\"dynamicBackground\" data-scroll-repeat>\n\t                <div class=\"o-image\" data-scroll>\n\t                    <img decoding=\"async\" src=\"https:\/\/justmighty.cz\/wp-content\/uploads\/2023\/12\/Moodboard-znacky.png\" alt=\"OPR_moodboard\">\n\t                <\/div>\n\t            <\/div>\n\t\t\t\t<div class=\"o-image_wrapper\" data-scroll data-scroll-call=\"dynamicBackground\" data-scroll-repeat>\n\t                <div class=\"o-image\" data-scroll>\n\t                    <img decoding=\"async\" src=\"https:\/\/justmighty.cz\/wp-content\/uploads\/2023\/12\/Ikony.png\" alt=\"OPR_ikons\">\n\t                <\/div>\n\t            <\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n<\/div>\n<div class=\"section case-study-2-column-text\"  data-bg=\"#191919\">\n\t<div class=\"container\">\n\t\t\t\t\t<span>WEB \u2013 CONTENT SECTION<\/span>\n\t\t\t\t<div class=\"inner\">\n\t\t\t<div class=\"left\">\n\t\t\t\t<h2><strong>Handle with Care<\/strong><\/h2>\n<p>When we took on the larger and more complex <em>Opravdov\u00fd vztah<\/em> website, we knew we had to tread carefully. The target audience itself required a&nbsp;thoughtful approach\u2014shaping the design, layout, and copy to meet their needs.<\/p>\n<p>So far, the website had been visited predominantly by women, and we made sure to reflect that in every detail.<\/p>\n\n\t\t\t<\/div>\n\t\t\t<div class=\"right\">\n\t\t\t\t<p>At the same time, the website needed to remain welcoming to male clients as well. This balance was reflected in soft pastel tones, a&nbsp;gentle design, and language infused with as much empathy as possible.  <\/p>\n<p>We were fully aware that many visitors arrive with deep emotional wounds. That\u2019s why we aimed to create a&nbsp;space where they would feel understood\u2014right from the moment they land on the website, even before meeting their first therapist or coach.<\/p>\n\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n<div class=\"section case-study-images-grid \"  data-bg=\"#191919\">\n\t<div class=\"container\">\n\t\t\t\t\t<div class=\"row\">\n\t\t\t\t<div class=\"o-image_wrapper\" data-scroll data-scroll-call=\"dynamicBackground\" data-scroll-repeat>\n\t                <div class=\"o-image\" data-scroll>\n\t                    <img decoding=\"async\" src=\"https:\/\/justmighty.cz\/wp-content\/uploads\/2023\/12\/Aplikace-webu-Mockup.png\" alt=\"Landing page\">\n\t                <\/div>\n\t            <\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n<\/div>\n<div class=\"section case-study-2-column-text\"  data-bg=\"#191919\">\n\t<div class=\"container\">\n\t\t\t\t\t<span>E-SHOP<\/span>\n\t\t\t\t<div class=\"inner\">\n\t\t\t<div class=\"left\">\n\t\t\t\t<h2>Custom made<br \/>e-shop?<\/h2>\n\n\t\t\t<\/div>\n\t\t\t<div class=\"right\">\n\t\t\t\t<p>**Not the Norm Anymore?**    *Opravdov\u00fd vztah* would beg to differ. A&nbsp;complex e-shop like this was truly necessary\u2014not because the primary goal was high-volume sales, but because the real mission was to guide clients in the right direction and provide them with tools to reinforce what they learned in coaching or therapy.<\/p>\n\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n<div class=\"section case-study-images-grid \"  data-bg=\"#191919\">\n\t<div class=\"container\">\n\t\t\t\t\t<div class=\"row\">\n\t\t\t\t<div class=\"o-image_wrapper\" data-scroll data-scroll-call=\"dynamicBackground\" data-scroll-repeat>\n\t                <div class=\"o-image\" data-scroll>\n\t                    <img decoding=\"async\" src=\"https:\/\/justmighty.cz\/wp-content\/uploads\/2023\/12\/Web-obsahova-cast.png\" alt=\"OPR_Individual Web Pages\">\n\t                <\/div>\n\t            <\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n<\/div>\n<div class=\"section case-study-images-grid \"  data-bg=\"#191919\">\n\t<div class=\"container\">\n\t\t\t\t\t<div class=\"row\">\n\t\t\t\t<div class=\"o-image_wrapper\" data-scroll data-scroll-call=\"dynamicBackground\" data-scroll-repeat>\n\t                <div class=\"o-image\" data-scroll>\n\t                    <img decoding=\"async\" src=\"https:\/\/justmighty.cz\/wp-content\/uploads\/2023\/12\/E-shop.png\" alt=\"OPR_Additional Web Pages\">\n\t                <\/div>\n\t            <\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n<\/div>\n<div class=\"section case-study-images-grid \"  data-bg=\"#191919\">\n\t<div class=\"container\">\n\t\t\t\t\t<div class=\"row\">\n\t\t\t\t<div class=\"o-image_wrapper\" data-scroll data-scroll-call=\"dynamicBackground\" data-scroll-repeat>\n\t                <div class=\"o-image\" data-scroll>\n\t                    <img decoding=\"async\" src=\"https:\/\/justmighty.cz\/wp-content\/uploads\/2023\/12\/Web-mobil-Mockup.png\" alt=\"OPR_Web Optimization Mobile\">\n\t                <\/div>\n\t            <\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n<\/div>\n<div class=\"section case-study-3-column-text\"  data-bg=\"#191919\">\n\t<div class=\"container\">\n\t\t<div class=\"left\">\n\t\t\t<span>Colors<\/span>\n\t\t<\/div>\n\t\t<div class=\"center\">\n\t\t\t<p>Honza and his team prefer to address their clients on a&nbsp;first-name basis\u2014it creates a&nbsp;sense of intimacy that\u2019s essential for successful therapy and coaching.    That\u2019s why we adopted a&nbsp;direct and approachable language as well. It fosters connection while remaining respectful, never crossing the line into being too bold or intrusive.<\/p>\n\n\t\t<\/div>\n\t\t<div class=\"right\">\n\t\t\t<p>And since the website also serves as a&nbsp;sales tool\u2014whether for core services, supplementary materials, or books\u2014we carefully integrated CTAs placed with intention. These calls to action speak in the first person, making the experience more personal and encouraging visitors to take action in a&nbsp;way that feels directly relevant to them.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div>\n<div class=\"section case-study-images-grid \"  data-bg=\"#191919\">\n\t<div class=\"container\">\n\t\t\t\t\t<div class=\"row\">\n\t\t\t\t<div class=\"o-image_wrapper\" data-scroll data-scroll-call=\"dynamicBackground\" data-scroll-repeat>\n\t                <div class=\"o-image\" data-scroll>\n\t                    <img decoding=\"async\" src=\"https:\/\/justmighty.cz\/wp-content\/uploads\/2023\/12\/Honza-s-merchem-1.png\" alt=\"OPR_Merch_Hoodie\">\n\t                <\/div>\n\t            <\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"row-2\">\n\t\t\t\t<div class=\"o-image_wrapper\" data-scroll data-scroll-call=\"dynamicBackground\" data-scroll-repeat>\n\t                <div class=\"o-image\" data-scroll>\n\t                    <img decoding=\"async\" src=\"https:\/\/justmighty.cz\/wp-content\/uploads\/2023\/12\/Pripinacek.png\" alt=\"OPR_Merch_Pins\">\n\t                <\/div>\n\t            <\/div>\n\t\t\t\t<div class=\"o-image_wrapper\" data-scroll data-scroll-call=\"dynamicBackground\" data-scroll-repeat>\n\t                <div class=\"o-image\" data-scroll>\n\t                    <img decoding=\"async\" src=\"https:\/\/justmighty.cz\/wp-content\/uploads\/2023\/12\/Denik.png\" alt=\"OPR_Merch_Notebook\">\n\t                <\/div>\n\t            <\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n<\/div>\n<div class=\"section case-study-images-grid \"  data-bg=\"#191919\">\n\t<div class=\"container\">\n\t\t\t\t\t<div class=\"row\">\n\t\t\t\t<div class=\"o-image_wrapper\" data-scroll data-scroll-call=\"dynamicBackground\" data-scroll-repeat>\n\t                <div class=\"o-image\" data-scroll>\n\t                    <img decoding=\"async\" src=\"https:\/\/justmighty.cz\/wp-content\/uploads\/2023\/12\/Sanon.png\" alt=\"OPR_Folder\">\n\t                <\/div>\n\t            <\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"row-2\">\n\t\t\t\t<div class=\"o-image_wrapper\" data-scroll data-scroll-call=\"dynamicBackground\" data-scroll-repeat>\n\t                <div class=\"o-image\" data-scroll>\n\t                    <img decoding=\"async\" src=\"https:\/\/justmighty.cz\/wp-content\/uploads\/2023\/12\/Denik-2.png\" alt=\"OPR_Journal\">\n\t                <\/div>\n\t            <\/div>\n\t\t\t\t<div class=\"o-image_wrapper\" data-scroll data-scroll-call=\"dynamicBackground\" data-scroll-repeat>\n\t                <div class=\"o-image\" data-scroll>\n\t                    <img decoding=\"async\" src=\"https:\/\/justmighty.cz\/wp-content\/uploads\/2023\/12\/Zapisnik.png\" alt=\"OPR_Notebooks\">\n\t                <\/div>\n\t            <\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n<\/div>\n<div class=\"section case-study-images-grid \"  data-bg=\"#191919\">\n\t<div class=\"container\">\n\t\t\t\t\t<div class=\"row\">\n\t\t\t\t<div class=\"o-image_wrapper\" data-scroll data-scroll-call=\"dynamicBackground\" data-scroll-repeat>\n\t                <div class=\"o-image\" data-scroll>\n\t                    <img decoding=\"async\" src=\"https:\/\/justmighty.cz\/wp-content\/uploads\/2023\/12\/Hrnky-merch.png\" alt=\"OPR_Merch_Enamel Mug\">\n\t                <\/div>\n\t            <\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n<\/div>\n<div class=\"section case-study-2-column-text\"  data-bg=\"#191919\">\n\t<div class=\"container\">\n\t\t\t\t<div class=\"inner\">\n\t\t\t<div class=\"left\">\n\t\t\t\t<p>The entire visual identity is built around the faces of the people behind *Opravdov\u00fd vztah*. This is intentional\u2014coaching and therapy rely heavily on trust. Every photograph was carefully selected,<\/p>\n\n\t\t\t<\/div>\n\t\t\t<div class=\"right\">\n\t\t\t\t<p>to ensure they conveyed empathy, optimism, and authenticity. Photographer Michal Burda from www.bbproductions.cz captured these emotions flawlessly.<\/p>\n\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n<div class=\"section case-study-images-grid \"  data-bg=\"#191919\">\n\t<div class=\"container\">\n\t\t\t\t\t<div class=\"row\">\n\t\t\t\t<div class=\"o-image_wrapper\" data-scroll data-scroll-call=\"dynamicBackground\" data-scroll-repeat>\n\t                <div class=\"o-image\" data-scroll>\n\t                    <img decoding=\"async\" src=\"https:\/\/justmighty.cz\/wp-content\/uploads\/2023\/12\/Lifestyle.png\" alt=\"OPR_Lifestyle Photoshoot\">\n\t                <\/div>\n\t            <\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n<\/div>\n<div class=\"section case-study-images-grid \"  data-bg=\"#191919\">\n\t<div class=\"container\">\n\t\t\t\t\t<div class=\"row\">\n\t\t\t\t<div class=\"o-image_wrapper\" data-scroll data-scroll-call=\"dynamicBackground\" data-scroll-repeat>\n\t                <div class=\"o-image\" data-scroll>\n\t                    <img decoding=\"async\" src=\"https:\/\/justmighty.cz\/wp-content\/uploads\/2023\/12\/Zaverecna-fotka-teamu.png\" alt=\"OPR_Lifestyle Photoshoot\">\n\t                <\/div>\n\t            <\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n<\/div>\n<div class=\"section case-study-blockquote \"  data-bg=\"#191919\">\n\t<div class=\"container\">\n\t\t\t\t\t<span class=\"label\">Client Testimonial<\/span>\n\t\t\t\t<p>From the very beginning, working with Justmighty was a&nbsp;smooth and enjoyable experience. What I&nbsp;value most is that the brand work they delivered was original, functional, and timeless. No templated solutions\u2014just a&nbsp;deep understanding of the brand and a&nbsp;web design that truly enhances and communicates it to customers.<br>I highly recommend them.<\/p>\n\t\t\t\t\t<span class=\"border\"><\/span>\n\t\t\t<span class=\"name\">Jan Markel, **Managing Director**<\/span>\n\t\t\t<\/div>\n<\/div>\n\n","protected":false},"featured_media":5435,"template":"","case_study_categories":[49,45,48],"class_list":["post-7412","case_study","type-case_study","status-publish","has-post-thumbnail","hentry","case_study_categories-education","case_study_categories-lifestyle-en","case_study_categories-medicine"],"acf":[],"_links":{"self":[{"href":"https:\/\/justmighty.cz\/en\/wp-json\/wp\/v2\/case_study\/7412","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/justmighty.cz\/en\/wp-json\/wp\/v2\/case_study"}],"about":[{"href":"https:\/\/justmighty.cz\/en\/wp-json\/wp\/v2\/types\/case_study"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/justmighty.cz\/en\/wp-json\/wp\/v2\/media\/5435"}],"wp:attachment":[{"href":"https:\/\/justmighty.cz\/en\/wp-json\/wp\/v2\/media?parent=7412"}],"wp:term":[{"taxonomy":"case_study_categories","embeddable":true,"href":"https:\/\/justmighty.cz\/en\/wp-json\/wp\/v2\/case_study_categories?post=7412"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}