{"id":7427,"date":"2025-03-18T09:56:17","date_gmt":"2025-03-18T08:56:17","guid":{"rendered":"https:\/\/justmighty.cz\/portfolio\/developstory\/"},"modified":"2025-03-28T01:41:52","modified_gmt":"2025-03-28T00:41:52","slug":"developstory","status":"publish","type":"case_study","link":"https:\/\/justmighty.cz\/en\/portfolio\/developstory\/","title":{"rendered":"Developstory"},"content":{"rendered":"\n
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Developstory<\/h1> \t\t \t\t

Strategi\u00ed k\u00a0vlastn\u00edmu m\u00edstu na trhu<\/p> \t\t \t\t\t\t \t\t\t\t \t\t\t

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  • Roz\u0161\u00ed\u0159en\u00ed webu<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t
  • Strategie a kampa\u0148<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t
  • Branding & Podcast Production<\/li>\n\t\t\t\t\t\t\t\t \t\t\t<\/ul>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t
    \n\t\t\t\"Developstory\"\n\t\t<\/div>\n\t<\/div>\n\n\t
    <\/div>\n\n<\/div>\n
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    Development nemovitost\u00ed. Jen m\u00e1lokter\u00fd obor se pot\u00fdk\u00e1 s\u00a0tolika p\u0159edsudky. Developstory je zna\u010dka, kter\u00e1 s\u00a0nimi mimod\u011bk bojuje. Sv\u00fdm fungov\u00e1n\u00edm i\u00a0identitou.\u2028Na\u0161\u00edm \u00fakolem bylo v\u00a0tom pokra\u010dovat \u2013 uchopit ji\u017e existuj\u00edc\u00ed web, roz\u0161\u00ed\u0159it jej sou\u010dasn\u00fdm pot\u0159eb\u00e1m a strategicky za\u0161t\u00edtit klientovy dal\u0161\u00ed kroky.<\/p>\n\t<\/div>\n<\/div>\n

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    \n \"Star\u00fd\n <\/div>\n <\/div>\n<\/div>\n
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    \n\t\t\tA New Take on Real Estate Development<\/span>\n\t\t<\/div>\n\t\t
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    Development neznamen\u00e1 jen ob\u0159\u00ed bytov\u00e9 komplexy, obchodn\u00ed centra a kancel\u00e1\u0159sk\u00e9 budovy. M\u016f\u017ee se projevit i jako zhodnocen\u00ed mal\u00e9ho pozemku na st\u0159edo\u010desk\u00e9 vesnici \u2013 zahrady, neobd\u011bl\u00e1van\u00e9ho kusu pole, star\u00e9 stodoly nebo ch\u00e1traj\u00edc\u00edho domku po prarodi\u010d\u00edch.<\/p>\n

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    Dostali jsme do rukou hotov\u00fd web s\u00a0funk\u010dn\u00edm designem a\u00a0mil\u00fdmi texty, abychom jej roz\u0161\u00ed\u0159ili o\u00a0jasn\u011bj\u0161\u00ed komunikaci k\u00a0majitel\u016fm takov\u00fdch nemovitost\u00ed \u2013 lidem, kte\u0159\u00ed mnohdy neznaj\u00ed ve\u0161ker\u00e9 mo\u017enosti, jak s\u00a0majetkem nalo\u017eit. \u010casto k n\u011bmu maj\u00ed vztah a\u00a0necht\u011bj\u00ed, aby skon\u010dil jako negativn\u00ed odkaz jejich rozhodnut\u00ed. Proto jsme si dali z\u00e1le\u017eet, aby web odr\u00e1\u017eel hodnoty zna\u010dky a\u00a0jej\u00ed strategick\u00e9 stanovisko:<\/p>\n\n\t\t<\/div>\n\t\t

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    Nemovitosti zhodnocujeme dle p\u0159\u00e1n\u00ed majitele a v souladu s okoln\u00ed z\u00e1stavbou i krajinou.<\/h3>\n

     <\/p>\n

    P\u0159ibylo n\u011bkolik sekc\u00ed, kter\u00e9 rozv\u00edj\u00ed, co je Developstory za\u010d, a\u00a0ke komu hovo\u0159\u00ed. N\u011bkter\u00e9 jsme designov\u011b obohatili o\u00a0ilustrace, kter\u00e9 p\u0159ipom\u00ednaj\u00ed z\u00e1kladn\u00ed prvky staveb, a kter\u00e9 pracuj\u00edc\u00ed se z\u00e1kladn\u00edmi geometrick\u00fdmi tvary \u2013 nap\u0159\u00edklad \u010dtvrtkruh. Vznikla i\u00a0str\u00e1nka blog, proto\u017ee jedn\u00edm z\u00a0hlavn\u00edm c\u00edl\u016f zna\u010dky je zv\u00fd\u0161it pov\u011bdom\u00ed ve\u0159ejnosti o\u00a0smyslupln\u00e9m nakl\u00e1d\u00e1n\u00ed s vlastn\u00edmi nemovitostmi nebo investic\u00edch do men\u0161\u00edch stavebn\u00edch projekt\u016f.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div>\n

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    \n\t \"Uk\u00e1zka\n\t <\/div>\n\t <\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n<\/div>\n
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    Hlavn\u011b konzistentn\u011b<\/h2>\n

    V\u0161emu ale p\u0159edch\u00e1zela strategie. Ur\u010dili jsme sm\u011br, ze kter\u00e9ho Developstory neuhne ani v propagaci, ani ve sv\u00fdch business kroc\u00edch. A zavr\u0161ili ji nosnou my\u0161lenkou pro komunikaci. Pracuje s motivem p\u0159\u00edb\u011bhu, kter\u00fd koneckonc\u016f najdeme i v samotn\u00e9m jm\u00e9n\u011b zna\u010dky.<\/p>\n\n\t\t\t<\/div>\n\t\t\t

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    <\/h3>\n

    <\/p>\n

    M\u00edsto je p\u0159\u00edb\u011bh<\/h3>\n

     <\/p>\n

    V Developstory toti\u017e za prostorem nevid\u00ed jen p\u0159\u00edle\u017eitost ke zhodnocen\u00ed finan\u010dn\u00edch prost\u0159edk\u016f, ale i genia loci. Za minulost\u00ed ned\u011blaj\u00ed tlustou \u010d\u00e1ru; minulost si p\u0159ipom\u00ednaj\u00ed. Podle toho s nemovitost\u00ed d\u00e1l nakl\u00e1daj\u00ed.<\/p>\n\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n

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    Komunika\u010dn\u00edmi kan\u00e1ly do\u00a0pov\u011bdom\u00ed c\u00edlov\u00fdch skupin<\/h2>\n

    Aby vzd\u011blal c\u00edlov\u00e9 skupiny, majitel Radovan Bode\u010dek se rozhodl za\u010d\u00edt s podcastem. Ten jsme mu pojmenovali, navrhli mu vizu\u00e1l a postarali se o intro a outro.<\/p>\n\n\t\t\t<\/div>\n\t\t\t

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    Stavba povolena<\/h3>\n

    Pom\u00e1h\u00e1me mu s produkc\u00ed, designem i\u00a0propagac\u00ed. Spravujeme soci\u00e1ln\u00ed s\u00edt\u011b. Chyst\u00e1me se na offline kampa\u0148 ve St\u0159edo\u010desk\u00e9m kraji. Propagace Developstory je v za\u010d\u00e1tc\u00edch a\u00a0my se t\u011b\u0161\u00edme, a\u017e zna\u010dka, kterou bav\u00ed narativ dom\u016f a\u00a0m\u00edst, vyroste.<\/p>\n\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n

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    \n \"Mockup\n <\/div>\n <\/div>\n<\/div>","protected":false},"featured_media":0,"template":"","case_study_categories":[],"class_list":["post-7427","case_study","type-case_study","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/justmighty.cz\/en\/wp-json\/wp\/v2\/case_study\/7427","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/justmighty.cz\/en\/wp-json\/wp\/v2\/case_study"}],"about":[{"href":"https:\/\/justmighty.cz\/en\/wp-json\/wp\/v2\/types\/case_study"}],"wp:attachment":[{"href":"https:\/\/justmighty.cz\/en\/wp-json\/wp\/v2\/media?parent=7427"}],"wp:term":[{"taxonomy":"case_study_categories","embeddable":true,"href":"https:\/\/justmighty.cz\/en\/wp-json\/wp\/v2\/case_study_categories?post=7427"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}