Opravdový vztah
We built a genuine relationship.
- Branding
- Webdesign
When Honza and his team came to us, they initially wanted just a sister website for Opravdový vztah.
But after seeing the design of *Opravdové koučování*, they decided to stay with us on this challenging journey. In the end, our collaboration resulted in not one, but two websites—with over 30 unique pages, the most we’ve ever created at Justmighty.
Add razor-sharp copy and a cleverly crafted design by our Verča, and the ride is far from over.
Color Therapy
In psychology, colors play a crucial role. And for a brand whose core focus is the human soul? We knew we had to be extra thoughtful. We chose a pastel, almost sunlit shade of yellow—a color that evokes optimism and hope, exactly what Opravdový vztah clients need most.
Handle with Care
When we took on the larger and more complex Opravdový vztah website, we knew we had to tread carefully. The target audience itself required a thoughtful approach—shaping the design, layout, and copy to meet their needs.
So far, the website had been visited predominantly by women, and we made sure to reflect that in every detail.
At the same time, the website needed to remain welcoming to male clients as well. This balance was reflected in soft pastel tones, a gentle design, and language infused with as much empathy as possible.
We were fully aware that many visitors arrive with deep emotional wounds. That’s why we aimed to create a space where they would feel understood—right from the moment they land on the website, even before meeting their first therapist or coach.
Custom made
e-shop?
**Not the Norm Anymore?** *Opravdový vztah* would beg to differ. A complex e-shop like this was truly necessary—not because the primary goal was high-volume sales, but because the real mission was to guide clients in the right direction and provide them with tools to reinforce what they learned in coaching or therapy.
Honza and his team prefer to address their clients on a first-name basis—it creates a sense of intimacy that’s essential for successful therapy and coaching. That’s why we adopted a direct and approachable language as well. It fosters connection while remaining respectful, never crossing the line into being too bold or intrusive.
And since the website also serves as a sales tool—whether for core services, supplementary materials, or books—we carefully integrated CTAs placed with intention. These calls to action speak in the first person, making the experience more personal and encouraging visitors to take action in a way that feels directly relevant to them.
The entire visual identity is built around the faces of the people behind *Opravdový vztah*. This is intentional—coaching and therapy rely heavily on trust. Every photograph was carefully selected,
to ensure they conveyed empathy, optimism, and authenticity. Photographer Michal Burda from www.bbproductions.cz captured these emotions flawlessly.
From the very beginning, working with Justmighty was a smooth and enjoyable experience. What I value most is that the brand work they delivered was original, functional, and timeless. No templated solutions—just a deep understanding of the brand and a web design that truly enhances and communicates it to customers.
I highly recommend them.
