kuki
We designed the TV we have always envisioned.
- webdesign
- UI/UX
- product development
Kuki is a smart TV produced by netbox, making its mark in the market for several years. Rebranding is our daily bread. What set this project apart was our collaboration on the comprehensive redesign and reimagining of the entire smart TV, with an entirely new UI design at the end of the process. Thanks for the opportunity to craft the TV we have always envisioned!
Smart TV 2.0 – the TV Broadcast We’ve Always Wanted
Isn’t TV broadcasting a bit behind us? We’re now used to watching what we’re in the mood for – and over and over again if we feel like it. We don’t want the TV to determine what’s on. Luckily, the kuki TV makes that possible. We can enjoy the live broadcast, the program upcoming in two days, a few episodes
of our favorite show, or anything we missed. The user interface allows all of it – with our contribution –
in a few clicks or taps.
We represent the show by tiles placed on the timeline in chronological order. Each tile is the same size, so the actual broadcast duration is not reflected to simplify the user interface.
One of the tiles shows the program that is currently on, including the progress bar. To the right of this tile, we can see the upcoming broadcast.
Kuki sums up the whole broadcast and serves it to you like you’re the boss.
If you’re tired of digging through hundreds
of channels and thousands of shows, you don’t have to. Watch some of the blockbusters – shows with ratings above 60%.
Or continue watching your favorite series you fell asleep to last night. Kuki has collected all the aired episodes and sorted them for you in one place, including your progress.
Space Design
We provided netbox with rebranding, a new corporate identity, and communication guidelines.
The new netbox visual also includes the entire design of the kuki TV. The typical cosmic shades
of purple and dark visuals are immediately recognizable. We created the entire UI for both the classic TV and the browser version on desktop
and mobile devices.
KUKI TV is for everyone, From young children to their grandparents. Grandma prefers different programs than her teenage grandson, and dad wants to watch football. That’s why kuki has created personalized profiles for each family member. And not just in terms of content.
We all know that each age group approaches technology differently. That’s why we have created 3 different user interfaces. The classic one is for everyone. The second one is a pleasant environment protected against adult broadcasts for adults. The last interface is specifically designed for seniors so they don’t have to worry about what the new TV concept brings. Therefore, it’s simple and easy to read.
Mobile Version – the Pocket TV
Mobile versions designed for both iOS and Android operating systems on phones and tablets are a necessity. We have crafted a design tailored
for these platforms, allowing you to take your Kuki TV anywhere.
Kuki TV in your browser.
Whether or not you own a TV, it doesn’t matter.
You can still enjoy Kuki by watching it in your web browser, as there’s a version tailored for this scenario as well.
We played with the slightest details.
It took us almost a year to create the entire UI down to the last icon and button.
